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Wednesday, 2 July 2025

RWBY on Hulu: A Streaming Deal Isn’t a Revival

Let’s get something straight.

RWBY being added to Hulu on July 5th is not the win some fans are pretending it is. It’s not a resurrection, not a greenlight for Volume 10, and certainly not a revival of Rooster Teeth's original vision. It’s just reruns.

1. Streaming Isn’t Production

Viz Media is testing RWBY’s back catalog on streaming platforms like Hulu. This doesn’t signal any sort of production deal. It means Viz is looking for a return on what they already own. That’s it. Putting a series on Hulu is standard business when a company wants to milk residuals.

There is no confirmed studio attached to Volume 10. No director. No animator. No public funding or campaign to get it going. And certainly no crew like Miles Luna, Kerry Shawcross, or the classic VA lineup committing to a future season.

2. Don’t Fall for the Copium

We’re in an age where hope sells more than reality. The RWBY fandom is still reeling from the disbandment of Rooster Teeth and the fallout of Volume 9's reception. Some folks cling to the idea that Viz is secretly planning Volume 10, and the Hulu drop is step one.

It’s not. It’s called content dumping. Many companies throw their older IPs onto platforms to recoup losses or test engagement. That doesn’t equal greenlighting an expensive new volume.

3. Anime Expo Bait?

Some fans speculate this was announced before Anime Expo to hint at a bigger reveal. Maybe. But if a Volume 10 was actually happening, wouldn’t that be the big headline at the expo? Instead, we got a Hulu re-release.

If there’s a reveal coming, great. But don’t bank on a fully funded production. At best, we might get a manga. At worst, more delays and vague statements.

4. A Reboot Is Still the Best Option

RWBY is a burned-out brand. From poor pacing, divisive storytelling, to excessive pandering (yes, Bumbleby and shallow symbolism included), it alienated a large portion of its fanbase. If Viz truly wants to revive it, they need to reboot it:

New writers

New voice actors

Drop Kerry, Miles, Lindsay, Barbara, Kara, and Arryn

Reimagine the story with actual structure

Focus less on fandom-pleasing ships and more on coherent worldbuilding


5. Where Is the Money Going?

Viz isn’t rolling in endless cash. Outsourcing to a proper studio for V10 would cost big. If they don’t have a reliable partner (MAPPA? Studio Trigger?), then who’s footing the bill? Hulu? Doubt it.

Final Thoughts

Let’s stop pretending a streaming deal is a new beginning. RWBY on Hulu is a corporate move, not a creative one. Until Viz or a legitimate studio announces funding, staff, and direction, there is no Volume 10. Just echoes of what could’ve.  
You want to know what the real move is? A reboot.

Start from scratch. New voice cast. New creative direction. Scrap the old CRWBY. Kick Miles, Kerry, and the rest out of the picture. The brand is damaged. The story meandered, characters got butchered, and the fanbase splintered after pandering and tone-deaf decisions. Bumbleby may have been the breaking point, but it’s been a slow decline. A reboot gives RWBY a chance to win people back. Give it to a new team with actual passion and vision. Adapt it as a manga first. Let it breathe.

And yeah — I’m sure those who’ll laugh it off will reply back saying “reboot ain’t gonna happen” or think they’re right or wrong just because they claim to have “knowledge” or a “source.” But guess what? Clinging to the old mess is just asking for disaster. If you don’t want a reboot, that’s your disaster to enjoy. Because a reboot is the only option left.

Let Hulu have the reruns. Let the old cast fade. It’s time to rebuild from the ground up — or just let RWBY die a slow death.

I said what I said.

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