Who remembers Hero Factory

I was going through some stuff of mine and i found hero factory on lego club maganzies and the hero factory manual something like that and remember lego hero factory that started back in 2010 of July i didn;t know what was the story about it remind me of Transformers if you can call that but in 2010 bincole would have been discontinued and replace by Hero Fcatory but i found this cool video that was release in 2010 before the toy line started. The show had a cool theme yes but mostly the anthem of it when it plays in The first line of toys to 2.0 and use in commercials too it's really cool and i can't help but remember how exactly i was at that time. Sorry if i didn't get to release this back in march forgot about it.